SEO stands for “Search Engine Optimization”. This is the process of getting traffic to the your website by way of free listings on search engines, such as Google, Bing, Yahoo!, aol, and many more. This is accomplished by the use of very specific, related keywords. 

Generally, web pages and other content such as videos and local listings are ranked by what is considered more relevant to users. Payment isn’t involved as it normally is with paid-for search ads.

Your SEO goal is to be listed on the first or second page of the search engines when users for your specific service and location. Since Google, Bing, and Yahoo! comprise 98% of the engines Internet users utilize to find new vendors and services, it’s very important for you to be there to compete and get more business.