Tireland is your place for new and used tires! We carry a wide selection of tire brands to suit your needs, with our professional staff there to replace them. We also do: brake pads, oil changes, alignments, shocks, struts, bearings and all vehicular undercarriage work.

Case Study

The Task

The experts at GraFitz Group Network were the team that Tireland New & Used Tires in Huntington, WV needed for their new company website.

Tireland is a quality retailer and service provider for new and used tires in Hunting, WV. Tireland carries a wide selection of tire brands, and employs a professional staff there to replace them. A dealer of Cooper tires, Tireland is a company offering Cooper Tires at some of the lowest prices around Huntington WV, Ashland KY, and Ironton OH. Their professional mechanics can assist in finding the perfect Cooper tire for your car, truck, or SUV at the price that will fit your budget. Tireland New & Used Tires also carries a wide selection of top name tire brands, from BFGoodrich Tires, to Yokohama Tires. They provide services and repairs for any undercarriage problems like brake pads, oil changes, alignments, shocks, struts, and wheel bearings. The GraFitz Group Network team could tell that Tireland New & Used Tires was easily one of the highest quality tire service providers in Huntington, WV.

The only problem was: Tireland New & Used Tires didn’t have a website, and that meant a whole section of online marketing was being overlooked. Tireland New & Used Tires had a lot to offer, and the team at GraFitz Group Network was determined to make sure the Tri-State knew it.

The Opportunity

Tireland is a company that can help find the right tires for your car, truck, or SUV, as well as a variety of other services such as undercarriage repair work, air filter services, power steering services, battery replacement, and more. Carrying at least twenty brands of tires, and operating as so much more than a tire service made Tireland Used & New Tires a worthwhile business in the community. Making all this knowledge available to customers and potential customers through a platform such as a search engine optimized, information packed website would be a huge benefit for a company like Tireland New & Used Tires.

The team at GraFitz Group Network wanted to create a company website that accurately portrayed Tireland New & Used Tires’ high quality, amazing deals, extensive services, and their experience and expertise in tires and automotive services. GraFitz Group Network would be responsible for conveying all of this information accurately, practically, and in a way that was aesthetically pleasing.

Our team began working with Tireland New & Used Tires to build an amazing website that would highlight the high quality professions services and top-of-the-line tire brands offered by Tireland New & Used Tires.  

Our Strategy

Tireland New & Used Tires agreed to an extensively informative, brand new website in order to further expand their clientele. GraFitz Group Network undertook to develop a sleek and up-to-date website design for Tireland New & Used Tires, while developing a unique company aesthetic, and reflecting their core values.

Our Objectives

• Develop a new logo and company brand, and reinforce the company brand through consistent web design
• Expound on who Tireland New & Used Tires is and what they do
• A company website launch to expound on all aspects of the company’s services, products, and expertise
• Optimize company website to spread the word about Tireland New & Used Tires

The Research

The first step to any marketing strategy is to understand our client and the industry in which they operate. The team at GraFitz Group Network immediately set to work researching the tire and automotive maintenance industry. We gathered information on all the services Tireland New & Used Tires provided, as well as researching the extensive products they offer and the diverse brands they deal in. This meant pouring over information, conducting a competitive analysis, opportunities for company growth, and the best presentation possibilities for this industry.

The Process

Clean and cutting edge was our goal for the Tireland New & Used Tires website. Tireland New & Used Tires offers products covering a huge variety of tire brands and types, as well as offering a number of vehicle maintenance and repair services. GraFitz Group Network sought to ensure that visitors to the site could readily find exactly what they were looking for—but also for visitors to be aware of just how many options they had. In addition to organizing this mass of information, we sought to create a look that reinforced the company brand and honored the industry aesthetic, but enhanced it with sleek, bold, versatile design.

Tireland New & Used Tires is a company at the top of their field, and we believe that their website should be as well. Using sleek black and silver color schemes, strong lines, and top-of-the-line interfaces, the Tireland New & Used Tires website quickly became a web presence worth taking notice of in the industry.

Once we had established a web presence for Tireland New & Used Tires, which would be an extensive information source for their customers, the team at GraFitz Group Network began utilizing our extensive SEO and Key Word Ranking services to ensure that Tireland New & Used Tires’ customers and potential customers would have no problems searching them out on the web.

What We Did

Website

Tireland New & Used Tires got a bold, top-of-the-line look with their website launch from GraFitz Group Network. This website features in-depth information on services Tireland New & Used Tires provides, products they provide, and experts they use. We also organized the website so options for repair, maintenance, and tire brands were clearly defined and easy to locate. We integrated elements such as google maps and custom appointment request forms to further simplify client and employee interaction. The web designers at GraFitz Group Network also incorporated a mobile responsive design, so that tirelandshop.com is fully functional on tablets, phones and mobile devices, as well as desktop computers and laptops. 

SEO & Key Word Ranking

The SEO experts at GraFitz Group Network worked hard to ensure that Tireland New & Used Tires would be readily accessible to their clients and potential clients. Everything from content, page titles, tags, and keywords is incorporated into making sure that our websites appear in a first page google search listing across the country.

Content Writing

Using the information we gathered from the staff at Tireland New & Used Tires, as well as from our own research on the tire and automotive maintenance industry, the copywriting team at GraFitz Group Network wrote and provided content for the Tireland New & Used Tires website. Our team sought to accurately represent the company and their services, as well as making as much information as possible available to customers and potential customers. Our copywriters also incorporate important keywords in order to help potential customers find exactly what they’re looking for when searching out services through google and other search engines.

The Conclusion

The team at GraFitz Group Network was given a project by a client, and managed to take that project to the next level. At GraFitz Group Network, we care about the growth of your business; it’s our favorite part of our job. When we see opportunities to help our clients grow and expand their business, we’re always ready to tackle the challenge.

For Tireland New & Used Tires, this meant a logo and brand design, as well as a new website offering extensive information for customers, and placing them a cut above the crowd in the web world. GraFitz Group Network has assisted in making Tireland New & Used Tires more accessible to potential clients, more able to keep customers informed about who they are and what they do, and has ultimately provided avenues for Tireland New & Used Tires to shine as the high quality tire and automotive maintenance service they are. Our goal at GraFitz Group Network is to help your business show off everything you do, and let the world know you’re out there. Our team will take up any challenge to help your business make that happen.

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