Phillips Body Shop

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Case Study

The Task

Phillips Body Shop in Ashland, KY sought out the team at GraFitz Group Network as the experts they needed for developing their new company brand and website. 

Phillips Body Shop is a one-stop-shop for all of your vehicle repair, repainting, and restoration needs. Phillips Body Shop is even a direct repair shop for most insurance companies. Together with their office and repair team Phillips Body Shop delivers nothing but the best in all the work they do. When service and repairs are complete, vehicles will undergo a quality inspection to make sure they are in top notch condition. Phillips is the most highly recommended body shop in the Ashland area, and they have the satisfied customers to prove it. 

The only problem was: Phillips Body Shop didn’t have a website, and that meant a whole section of online marketing was being overlooked. Phillips Body Shop had a lot to offer, and the team at GraFitz Group Network was determined to make sure the Tri-State knew it. 

The Opportunity

Phillips Body Shop has been one of the top repair shops in the Ashland area since they opened in 1991. Since they opened, the company has only been able to grow immensely. For any repair, repainting, or restoration needs, Phillips Body Shop will go out of their way to make sure customers are satisfied with the final product. Mike Phillips has been in the business for over 35 years and he offers that quality experience and more when you choose to do business with Phillips Body Shop. Making this knowledge available to customers and potential customers in the Ashland, KY area and beyond through a platform such as a search engine optimized, information packed website would be a huge benefit for a company like Phillips Body Shop. 

The team at GraFitz Group Network wanted to create a company website that accurately portrayed Phillips Body Shop’s extensive services, impressive record, and service expertise. GraFitz Group Network would be responsible for conveying all of this information accurately, practically, and in a way that was aesthetically pleasing. In order to establish a web presence like this for Phillips Body Shop, we would first need to create a unique company logo and develop a consistent brand across all media. 

Our team began working with Phillips Body Shop to build an amazing website that would highlight the amazing collision repair and auto body work provided by Phillips Body Shop.

Our Strategy

Phillips Body Shop agreed to an extensively informative, brand new website in order to further expand their clientele. GraFitz Group Network undertook to develop a sleek and up-to-date website design for Phillips Body Shop, while remaining true to the industry aesthetic, and reflecting their core values. We sought to create a logo that was not merely a brand, but an icon. We needed an image that would immediately convey “quality auto body shop”. The GraFitz Group Network team set out to create a bold and sleek logo that would be a memorable icon for Phillips Body Shop. 

Our Objectives

  • Develop a unique and iconic logo and consistent company brand
  • Reinforce the company brand through consistent web design
  • Expound on who Phillips Body Shop is and what they do
  • A company website launch to expound on all aspects of the company’s services and products
  • Optimize company website to spread the word about Phillips Body Shop 

 

The Research

The first step to any marketing strategy is to understand our client and the industry in which they operate. The team at GraFitz Group Network immediately set to work researching the auto body and collision repair industry. We gathered information on all the extensive services Phillips Body Shop provided, as well as researching the variety of American and international vehicles they service. This meant pouring over information, conducting a competitive analysis, opportunities for company growth, and the best presentation possibilities for this industry. 

The Process

Bold and user friendly was our goal for the Phillips Body Shop website. Phillips Body Shop offers services covering a huge variety auto body and collision repair categories, as well as vehicle maintenance services. GraFitz Group Network sought to ensure that visitors to the site could readily find exactly what they were looking for—but also for visitors to be aware of just how many options they had. In addition to organizing this mass of information, we sought to create a look that honored the industry aesthetic, but enhanced it with iconic, sleek, versatile design. 

Phillips Body Shop is a company at the top of their field, and we believe that their website should be as well. Using bold red, black, and gray color schemes, clean lines, and top-of-the-line interfaces, the Phillips Body Shop website quickly became a web presence worth taking notice of in the industry. 

Once we had established a web presence for Phillips Body Shop, which would be an extensive information source for their customers, the team at GraFitz Group Network began utilizing our extensive SEO and Key Word Ranking services to ensure that Phillips Body Shop’ customers and potential customers would have no problems searching them out on the web.

What We Did

Logo Design

Phillips Body Shop needed a logo and brand identity that would accurately reflect the high quality auto body services they offered. The creative team at GraFitz Group Network developed an iconic representation that would readily stand out in the industry. Our designers developed this unique logo while using creative elements that could readily be translated from digital, to print, to embroidery for apparel. 

Website

Phillips Body Shop got a clean, top-of-the-line look with their website launch from GraFitz Group Network. This website features in-depth information on services Phillips Body Shop provides vehicles they service. We also organized the online company collision center and service center so customers could readily find exactly what they were looking for. We integrated elements such as the company’s Facebook and Twitter, google maps, before and after photo galleries, and custom appointment request, estimate request, and job application forms in order to further simplify client and employee interaction. The web designers at GraFitz Group Network also incorporated a mobile responsive design, so that ashlandbodyshop.com is fully functional on tablets, phones and mobile devices, as well as desktop computers and laptops.  

SEO & Key Word Ranking

The SEO experts at GraFitz Group Network worked hard to ensure that Phillips Body Shop would be readily accessible to their clients and potential clients. Everything from content, page titles, tags, and keywords is incorporated into making sure that our websites appear in a first page google search listing across the country.

Social Media

The experts at GraFitz Group Network also created Facebook and Twitter pages for Phillips Body Shop. This contributed to the company’s overall branding cohesion, and allowed us to integrate social media into the company’s website and presence.

Content Writing

Using the information we gathered from the staff at Phillips Body Shop, as well as from our own research on the collision repair and auto body industry, the copywriting team at GraFitz Group Network wrote and provided content for the Phillips Body Shop website. Our team sought to accurately represent the company and their services, as well as making as much information as possible available to customers and potential customers. Our copywriters also incorporate important keywords in order to help potential customers find exactly what they’re looking for when searching out services through google and other search engines. 

The Conclusion

The team at GraFitz Group Network was given a project by a client, and managed to take that project to the next level. At GraFitz Group Network, we care about the growth of your business; it’s our favorite part of our job. When we see opportunities to help our clients grow and expand their business, we’re always ready to tackle the challenge. 

For Phillips Body Shop, this meant a brand new logo and website offering extensive information for customers, and placing them a cut above the crowd in the web world. GraFitz Group Network has assisted in making Phillips Body Shop more accessible to potential clients, more able to keep customers informed about who they are and what they do, and has ultimately provided avenues for Phillips Body Shop to shine as the high quality collision repair and auto body service they are. Our goal at GraFitz Group Network is to help your business show off everything you do, and let the world know you’re out there. Our team will take up any challenge to help your business make that happen.

Check Out Our Other Great Case Studies

  • Category:
  • Website Type:
    HTML
  • Mobile Responsive:
    Yes
  • Project Type:
    Redesigned Website
  • Location:
    Ashland, KY

GraFitz Group Network is a Tri-State leader in the advertising and marketing services of web design, web development, search engine optimization, commercial printing, audio/video production, graphic design, Internet marketing, and more. 

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  • Phone:  (304) 581-4689

  • Mailing:

    PO Box 71
    Huntington, WV 25706

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