M&G Propane

M & G Propane is a locally owned and operated propane service provider located in Ashland, Kentucky. Our services are available to residential as well as commercial establishments looking for a timely and convenient solution for their propane needs.
With an emphasis on excellent customer service, on-time delivery and competitive prices, we've managed to build long-term relationships with our customers — and a reputation for excellence along the way.

Case Study

The Task

The experts at GraFitz Group Network were the team that M&G Propane in Ashland, KY needed for their new company website.

M&G Propane is a locally owned and operated propane supply company that has been working to deliver quality services to residents and businesses in Kentucky, West Virginia, and Ohio. M&G Propane has been satisfying the energy needs of Kentucky, West Virginia, and Ohio for years. They offer a wide variety of full propane services for residential and commercial propane applications. From filling a bulk fuel order for your business, to installing a tank and refilling a tank at your home, M&G Propane can handle all your propane needs. With their highly trained, professional, and friendly team of drivers and service technicians, M&G Propane is committed to always providing reliable, professional and friendly propane service to the Tri-State area.

The only problem was: M&G Propane didn’t have a website, and that meant a whole section of online marketing was being overlooked. M&G Propane had a lot to offer, and the team at GraFitz Group Network was determined to make sure the Tri-State knew it.

The Opportunity

The team at GraFitz Group Network immediately saw the high quality of M&G Propane as a huge company asset. M&G Propane is fully staffed with experienced and trained delivery drivers and service technicians, with years of propane experience. Whether it's a propane delivery to ensure your home is heated during winter months, providing your home with a way to cook all year round, or ensuring that your business has fuel on hand for daily operation, M&G Propane take pride in handling your propane, needs in a safe, friendly and efficient manner.

Making this knowledge available to customers and potential customers through a platform such as a search engine optimized, information packed website would be a huge benefit for a company like M&G Propane.

The team at GraFitz Group Network wanted to create a company website that accurately portrayed M&G Propane’s extensive residential and commercial services for propane and propane accessories. GraFitz Group Network would be responsible for conveying all of this information accurately, practically, and in a way that was aesthetically pleasing.

Our team began working with M&G Propane to build an amazing website that would highlight the extensive heavy duty truck and trailer repair, towing, and recovery services offered by M&G Propane. 

Our Strategy

M&G Propane agreed to an extensively informative, brand new website in order to further expand their clientele. GraFitz Group Network undertook to develop a sleek and up-to-date website design for M&G Propane, while remaining true to the company’s original aesthetic, and reflecting their core values.

Our Objectives

  • Reinforce the company brand through consistent web design
  • Expound on who M&G Propane is and what they do
  • A company website launch to expound on all aspects of the company’s services
  • Create M&G Propane postcard to inform customers about the company’s delivery services
  • Optimize company website to spread the word about M&G Propane

The Research

The first step to any marketing strategy is to understand our client and the industry in which they operate. The team at GraFitz Group Network immediately set to work researching the residential and commercial propane industry. We gathered information on all the industries M&G Propane served or could potentially serve, as well as researching the extensive services and products they offer. This meant pouring over information, conducting a competitive analysis, opportunities for company growth, and the best presentation possibilities for this industry.

The Process

Organized, clean, and user friendly was our goal for the M&G Propane website. M&G Propane offers services covering a huge variety of services for commercial and residential propane, as well as propane delivery services, accessories, and products. GraFitz Group Network sought to ensure that visitors to the site could readily find exactly what they were looking for—but also for visitors to be aware of just how many options they had. In addition to organizing this mass of information, we sought to create a look that honored the company’s existing aesthetic, but enhanced it with sleek, bold, versatile design.

M&G Propane is a company at the top of their field, and we believe that their website should be as well. Using striking blue and white color schemes, clean lines, and top-of-the-line interfaces, the M&G Propane website quickly became a web presence worth taking notice of in the industry.

Once we had established a web presence for M&G Propane, which would be an extensive information source for their customers, the team at GraFitz Group Network began utilizing our extensive SEO and Key Word Ranking services to ensure that M&G Propane’s customers and potential customers would have no problems searching them out on the web.

After we had gathered all of the information and resources necessary to make the M&G Propane website an informative and easy-to-use tool for their clients, we then compiled that information into a company postcard, informing customers about M&G Propane’s delivery services.

What We Did

Website

M&G Propane got a clean, top-of-the-line look with their website launch from GraFitz Group Network. This website features in-depth information on industries M&G Propane served or could potentially serve, as well as researching the extensive services they offer. We also organized the website so all of this information could be readily accessed. We integrated elements such as Bing maps, social media, and service area information in order to further simplify interaction. The web designers at GraFitz Group Network also incorporated a mobile responsive design, so that mgpropane.com is fully functional on tablets, phones and mobile devices, as well as desktop computers and laptops. 

SEO & Key Word Ranking

The SEO experts at GraFitz Group Network worked hard to ensure that M&G Propane would be readily accessible to their clients and potential clients. Everything from content, page titles, tags, and keywords is incorporated into making sure that our websites appear in a first page google search listing across the country.

Print Design

The main goal of the GraFitz Group Network team as they worked on creating memorable print design was to establish and reinforce a consistent look for the M&G Propane brand. It was essential that all print collateral, marketing materials, and presentation materials have a cohesive style in all media.

Content Writing

Using the information we gathered from the staff at M&G Propane, as well as from our own research on the residential and commercial propane industry, the copywriting team at GraFitz Group Network wrote and provided content for the M&G Propane website. Our team sought to accurately represent the company and their services, as well as making as much information as possible available to customers and potential customers. Our copywriters also incorporate important keywords in order to help potential customers find exactly what they’re looking for when searching out services through google and other search engines.

The Conclusion

The team at GraFitz Group Network was given a project by a client, and managed to take that project to the next level. At GraFitz Group Network, we care about the growth of your business; it’s our favorite part of our job. When we see opportunities to help our clients grow and expand their business, we’re always ready to tackle the challenge.

For M&G Propane, this meant a brand new website offering extensive information for customers, and placing them a cut above the crowd in the web world. GraFitz Group Network has assisted in making M&G Propane more accessible to potential clients, more able to keep customers informed about who they are and what they do, and has ultimately provided avenues for M&G Propane to shine as the high quality residential and commercial propane, delivery, and accessories company they are. Our goal at GraFitz Group Network is to help your business show off everything you do, and let the world know you’re out there. Our team will take up any challenge to help your business make that happen.  

Check Out Our Other Great Case Studies

  • Category:
  • Website Type:
    HTML
  • Mobile Responsive:
    Yes
  • Project Type:
    Redesigned Website
  • Location:
    Ashland KY

GraFitz Group Network is a Tri-State leader in the advertising and marketing services of web design, web development, search engine optimization, commercial printing, audio/video production, graphic design, Internet marketing, and more. 

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CONTACT US

  • Phone:  (304) 581-4689

  • Mailing:

    PO Box 71
    Huntington, WV 25706

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