Cam’s Ham

Home of the Original Sugar-Flaked Ham Sandwich

Cam’s Ham, a Huntington classic was founded in the 1950’s. Same family owned for over thirty years and have maintained an old-fashioned diner aesthetic with Coca-Cola and NASCAR memorabilia. Two of the most famous signature homemade choices are the hand-cut and battered onion rings, and Cam’s Original Sugar-Flaked Ham Sandwich, made of thin flakes of lean ham stacked on a toasted Grecian bun and garnished with lettuce and a sweet based secret sauce.

Case Study

The Task

The experts at GraFitz Group Network were the team that Cam’s Ham in Huntington, WV needed for their company website.

Cam’s Ham is a restaurant that focuses on homemade sandwiches and classic fun foods in Huntington, West Virginia, servicing the Tri-State area. Cam’s Ham provides authentic cuisine in a seated or take-home setting and serves recipes from appetizers like onion rings and French fries to their famous sandwiches like Cam’s Original Sugar-Flaked Ham Sandwich.

Cam’s Ham had a previous website from GraFitz Group Network, but it was time for an update. Cam’s Ham had a lot to offer, and the team at GraFitz Group Network was determined to make sure the Tri-State knew it.

The Opportunity

Cam’s Ham was started primarily due to the need of a fun and exciting dining experience in this area. Their mission is to not only provide exceptional food, but to ensure that the customer has a pleasant experience in a fun atmosphere with great service. As a provider of homemade classic food, Cam’s Ham has a lot to offer, and the dedication to see satisfaction from every customer. Making this knowledge available to customers and potential customers through a platform such as a search engine optimized, information packed website would be a huge benefit for a company like Cam’s Ham.

The team at GraFitz Group Network wanted to create a company website that accurately portrayed Cam’s Ham’s unique, homemade food. GraFitz Group Network would be responsible for conveying all of this information accurately, practically, and in a way that was aesthetically pleasing.

Our team began working with Cam’s Ham to build an amazing website that would highlight the extensive classic homemade food offered by Cam’s Ham. 

Our Strategy

Cam’s Ham agreed to an extensively informative, brand-new website in order to further expand their clientele. GraFitz Group Network undertook to develop a sleek and up-to-date website design for Cam’s Ham, while remaining true to the company’s original aesthetic and reflecting their core values.

Our Objectives

  • Reinforce the company brand through consistent web design
  • Expound on who Cam’s Ham is and what they do
  • A company website launch to expound on all aspects of the company’s services and products
  • Optimize company website to spread the word about Cam’s Ham

The Research

The first step to any marketing strategy is to understand our client and the industry in which they operate. The team at GraFitz Group Network immediately set to work researching Cam’s Ham’s history and traditions. We gathered information on the patrons Cam’s Ham served or could potentially serve, as well as researching the unique dining experiences they offer. This meant pouring over information, conducting a competitive analysis, opportunities for company growth, and the best presentation possibilities for this industry.

The Process

Organized, clean, and user friendly was our goal for the Cam’s Ham website. Cam’s Ham offers a huge variety of fun, homemade foods. GraFitz Group Network sought to ensure that visitors to the site could readily find exactly what they were looking for—but also for visitors to be aware of just how many options they had. In addition to organizing this mass of information, we sought to create a look that honored the company’s existing aesthetic, but enhanced it with a sleek, bold, versatile design.

Cam’s Ham is a restaurant at the top of their field, and we believe that their website should be as well. Using strong red, black and grey color schemes, clean lines, and top-of-the-line interfaces, the Cam’s Ham website quickly became a web presence worth taking notice of in the industry.

Once we had established a web presence for Cam’s Ham, which would be an extensive information source for their customers, the team at GraFitz Group Network began utilizing our extensive SEO and Keyword Ranking services to ensure that Cam’s Ham customers and potential customers would have no problems searching them out on the web.

What We Did

Website

Cam’s Ham got a clean, top-of-the-line look with their website launch from GraFitz Group Network. This website features in-depth information Cam’s Ham’s types of foods, services they provide, and locations they service. We also organized the website so all of this information could be readily accessed. We integrated elements such as google maps, Feedback forms, and extensive photo galleries to further simplify interaction. The web designers at GraFitz Group Network also incorporated a mobile responsive design, so that thecamsham.com is fully functional on tablets, phones, and mobile devices, as well as desktop computers and laptops. 

SEO & Key Word Ranking

The SEO experts at GraFitz Group Network worked hard to ensure that Cam’s Ham would be readily accessible to their patrons and potential patrons. Everything from content, page titles, tags, and keywords is incorporated into making sure that our websites appear in a first page google search listing across the country.

Content Writing

Using the information we gathered from the staff at Cam’s Ham, as well as from our own research on classic homemade food, the copywriting team at GraFitz Group Network wrote and provided content for the Cam’s Ham website. Our team sought to accurately represent the company and their services, as well as making as much information as possible available to customers and potential customers. Our copywriters also incorporate important keywords in order to help potential patrons find exactly what they’re looking for when searching out services through Google and other search engines.

The Conclusion

The team at GraFitz Group Network was given a project by a client, and managed to take that project to the next level. At GraFitz Group Network, we care about the growth of your business; it’s our favorite part of our job. When we see opportunities to help our clients grow and expand their business, we’re always ready to tackle the challenge.

For Cam’s Ham, this meant a brand-new website offering extensive information for customers and placing them a cut above the crowd in the web world. GraFitz Group Network has assisted in making Cam’s Ham more accessible to potential patrons, more able to keep customers informed about who they are and what they do and has ultimately provided avenues for Cam’s Ham to shine for the high-quality classic homemade food they offer. Our goal at GraFitz Group Network is to help your business show off everything you do, and let the world know you’re out there. Our team will take up any challenge to help your business make that happen.  

 

Check Out Our Other Great Case Studies

  • Category:
  • Website Type:
    Content Management System (CMS)
  • Mobile Responsive:
    Yes
  • Project Type:
    Redesigned Website
  • Location:
    Huntington, WV

GraFitz Group Network is a Tri-State leader in the advertising and marketing services of web design, web development, search engine optimization, commercial printing, audio/video production, graphic design, Internet marketing, and more. 

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CONTACT US

  • Phone:  (304) 581-4689

  • Mailing:

    PO Box 71
    Huntington, WV 25706

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