All About Baby

All About Baby Imaging is an elective ultrasound studio devoted to babies and their families. The studio is owned by Paulette Klaiber RN and Anna Malone RN, friends and co-owners of a local home health agency.

Case Study

The Task

All About Baby sought out the experts at GraFitz Group Network in order to redesign their existing company website. Having the same owners as our existing client, Abbott Home Care, the staff at All About Baby knew that GraFitz Group Network was the Tri-State agency for the job. 

All About Baby 3D 4D Ultrasound Imaging is an elective ultrasound studio devoted to babies and their families. The owners of All About Baby wanted to relaunch their company website to accurately portray the company’s high quality ultrasound imaging, and exclusive high-realism imagery. After traveling hours to view elective ultrasounds of their own grandchildren, both owners made it their mission to give expectant parents in our area that first look, the debut of their child that will be an unforgettable, emotional, exciting, bonding experience. GraFitz Group Network would be responsible for conveying all of this information accurately, practically, and in a way that was aesthetically pleasing. 

The Opportunity

When the GraFitz Group Network team went to discuss the website project with the owners of All About Baby, we emphasized not only creating a new web presence, but letting that brand be reinforced through all of the company’s corporate collateral. 

Our team began working with All About Baby to redesign their existing website, and give their brand a clean, professional look across all media.

Our Strategy

All About Baby agreed to a total website overall with a new, while also incorporating a consistent marketing strategy across all print and digital platforms. GraFitz Group Network undertook to develop a fresh new website for All About Baby, while remaining true to the company’s original brand aesthetic, and reflecting their core values. We wanted that message, that image, to be carried over into all media, reinforcing their brand, who they are, and what they do. 

We were also given the opportunity to design materials for All About Baby’s upcoming tradeshow event, where a variety of print materials and signage would be necessary for the display. 

Our Objectives

  • Redesign company website, while honoring existing logo and brand
  • Reinforce the brand through various corporate print collateral items 
  • Expound on who All About Baby is and what they do
  • Develop tradeshow display materials to reinforce brand 
  • A company website total reconstruction to reinforce branding, expound on all aspects of the company’s services, and create consistency between the printed company collateral and the company website 
  • Optimize company website to spread the word about All About Baby. 

The Research

The first step to any marketing strategy is to understand our client and the industry in which they operate. The team at GraFitz Group Network immediately set to work researching the ultrasound and elective imaging industry. We gathered information on all services All About Baby provided, as well as researching the aspects that made their company unique in this area. This meant pouring over information, conducting a competitive analysis, opportunities for company growth, and the best presentation possibilities for this industry. 

The Process

The creative team at GraFitz Group Network first undertook to reimagine All About Baby’s existing website. We created a look that honored the company’s existing aesthetic, but enhanced it with clean, versatile design. 

The look for All About Baby needed to be clean, calm, and unique, while also remaining aesthetically suited to their industry. They are a company at the top of their field, and we believe that their website and corporate collateral should be as well. Using crisp pink and blue color schemes, clean lines, and top-of-the-line interfaces, the All About Baby website quickly became a web presence worth taking notice of in the industry. The team at GraFitz Group Network began utilizing our extensive SEO and Key Word Ranking services to ensure that All About Baby’s clients and potential clients would have no problems searching them out on the web. 

Once we had established a web presence for All About Baby, which would be an extensive information source for their clients, we began branching that information out into other collateral. From company rack cards, to palm cards, to tradeshow banners, GraFitz Group Network was exploring a variety of avenues to expound upon All About Baby, who they are, and what they do. 

And finally, we began to package everything we’d learned about All About Baby into the culminating project: a tradeshow booth display.  The team at GraFitz Group Network was resolved to pursue excellence with this display and related materials, and dedicated themselves to creativity and design excellence. The end result was a high quality display featuring banners, corporate table throw, and print materials to inform potential clients and reinforce brand identity. 

What We Did

Website

All About Baby got a fresh, top-of-the-line look with their website relaunch from GraFitz Group Network. This revamp features in-depth information on all services All About Baby provides, as well as showcasing the aspects that make their company unique in this area. We also made available extensive photo galleries so potential clients have the opportunity to understand the unique 3D and 4D ultrasound experience. The web designers at GraFitz Group Network also incorporated a mobile responsive design, so that allaboutbaby.biz is fully functional on tablets, phones and mobile devices, as well as desktop computers and laptops.  

SEO & Key Word Ranking

The SEO experts at GraFitz Group Network worked hard to ensure that All About Baby would be readily accessible to their clients and potential clients. Everything from content, page titles, tags, and keywords is incorporated into making sure that our websites appear in a first page google search listing across the country. 

Print Design

The main goal of the GraFitz Group Network team as they worked on creating memorable print design was to establish and reinforce a consistent look for the All About Baby brand. It was essential that all print collateral, marketing materials, and presentation materials have a cohesive style in all media. This included palm cards to reinforce brand identity, and more in-depth information tools such as rack cards to expound on All About Baby and their services.

Tradeshow Display

The upcoming tradeshow event was an excellent opportunity to firmly establish the All About Baby brand and make their unique services known to the community and their industry. The GraFitz Group Network team went all out on tradeshow displays to make this event as memorable and successful as possible. We developed multiple tradeshow banners, a corporate table throw, and all of the print materials available at the booth, including rack cards and palm cards.

The Conclusion

The team at GraFitz Group Network was given a project by a client, and managed to take that project to the next level. At GraFitz Group Network, we care about the growth of your business; it’s our favorite part of our job. When we see opportunities to help our clients grow and expand their business, we’re always ready to tackle the challenge. 

For All About Baby, this meant a web overhaul and a brand reinforcement through all forms of media. GraFitz Group Network has assisted in making All About Baby more accessible to potential clients, more able to keep clients informed about who they are and what they do, and has ultimately provided avenues for All About Baby to shine as the high quality 3D and 4D Ultrasound imaging facility they are. Our goal at GraFitz Group Network is to help your business show off everything you do, and let the world know you’re out there. Our team will take up any challenge to help your business make that happen.

Check Out Our Other Great Case Studies

  • Category:
  • Website Type:
    HTML
  • Mobile Responsive:
    Yes
  • Project Type:
    Redesigned Website
  • Location:
    Ashland, KY

GraFitz Group Network is a Tri-State leader in the advertising and marketing services of web design, web development, search engine optimization, commercial printing, audio/video production, graphic design, Internet marketing, and more. 

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